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As the world is desperately trying to turn over a new leaf, the hospitality sector is also changing some of its practices. The ‘New Normal’ is a demanding scenario that is expecting huge changes in the way we function and live. The future of hospitality has been in danger for a while now. To keep up with the same, this industry has been the most pensive. The pandemic has hit the travel sector like never before and something must change.
Tourist attraction is one thing but tourist safety is now a much bigger priority. A ban on travel has only disheartened our inner excursion enthusiasts. To keep them satisfied and safe, hospitality is all about revamping itself. But what is the future of hospitality in the new normal?
Rethinking along the Lines of a Sustainable Future
The onset of the pandemic has prompted a change in the global mindset. The future of hospitality is now steering more and more towards a sustainable future. Staying indoors has also taught us a lot more about the conservation and preservation of nature. The tourism industry is working hard in light of these times and is making stringent efforts to reduce its carbon footprint. The future of hospitality in the post covid era will be a more conscious effort.
For example, Holiday Inn Resort Kandooma Maldives has only recently launched a solar installation. In fact, they also integrated Wave Energy into their grid. These solar panels are not just a mere initiative. Instead, they symbolise a much smarter future.
Tourism has often been viewed as a shedder of valuable resources. Lately, that notion has been changing. The Government of the Maldives has banned the fishing of sharks and turtles. Part of the Maldives — Baa Atoll, is also a renowned UNESCO Biosphere. It is now becoming safe to say that travel and tourism will contribute positively to conservation.
First of its Kind — The Loyalty Program
Having been rated as the most coveted destination for outbound travel, Maldives is up and running again. To regain the confidence of its customer base, Maldives recently launched a campaign — ‘Rediscover Maldives.. The Sunny Side of Life’.
The country recently took an impressive step to keep visitors coming, worry-free. In the first-ever loyalty hospitality program, visitors can now earn reward points. These are based on the number of visits and duration of their stay to the quaint island. It is a 3 tiered loyalty system by the name Maldives Border Miles. It includes Bronze, Silver, and Gold levels.
The rewards of this system have not been explicitly revealed yet. However, they are expected to be in the form of future discounts and additional perks.
Having reopened in July, this luxury destination is now making it easier for travelers to afford to vacation there. The future of hospitality in the new normal is finally here.
So if one is hoping to work remotely in a serene setting, you can easily hop on a flight to the Maldives! You just have to self declare your good health, undergo an easy screening, and isolate for an extended staycation. With cocktails and your laptop, the future of hospitality in the post covid era is seeming easier now.
But how safe is it really?
The Ministry of Tourism has released a certification program. This program ensures the best safety standards for each hotel. There are about 156 upmarket resorts that are changing the future of hospitality in the country.
The ‘One island, one resort’ policy is also an easy fix. It ensures that only one resort is based on one island, and customers must stay on their respective islands.
Additionally, social distancing guidelines are in place at every step of the way. To prepare for the new arrivals, the government has built care units and scaled up testing facilities in many parts.
The government of Maldives has also sought to create an ‘Air bubble’ with India and some other countries. This bridge of sorts is an agreement where residents of one country can fly to the other without any heavy restrictions. Even the local airline Flyme, has announced its plans to begin outbound operations with proper restrictions and measures in place. The airline has got the necessary permissions from the Maldives Civil Aviation Authority. They plan to start flights by the end of 2020 and the beginning of 2021 to India, China, and Sri Lanka.
What can we do on our end?
The blueprint of the hospitality industry will be shaped by the demands of a new world. From incorporating sustainable activities to conscious consumer experiences, the logistical changes are going to be massive.
Personalizing a safe experience is of utmost importance. The way the hotel staff interacts with the guests, the way they look and present themselves will also undergo tremendous changes. It is important that the guests have a reassuring stay. The future of hospitality in the new normal is all about feeling safe.
What is Heathergrey doing?
Heathergrey Collective designs, manufactures and delivers uniforms, linens and merchandise to the hospitality sector. We focus on context-driven design and stringent quality benchmarks. Our products are well designed and sustainable that create a positive impact. With an increasingly global footprint, Heathergrey is presently delivering to over 35 countries.
To keep up with the future of hospitality, the Heathergrey team has increased its product range by offering customized face covers to match and complement the team uniforms.
Moreover, Heathergrey has introduced “Ayurvastra” based products to provide the guests with a safe, unique, and therapeutic stay. Ayurvastra is a Sanskrit term that has combined the words Ayur And Vasthra. Ayur means life and Vasthra means cloth. Together, it symbolises the cloth of life. One such product is the face cover made with organic fabrics and dyed with Neem and Turmeric. The fabrics have inherited antimicrobial, antiseptic, and other healing properties of Neem and Turmeric. The whole range of Ayurvastra includes uniforms, robes, bed linen, and eye masks. Moreover, our factory conditions meet with Social Workplace Accountability requirements. Thus, we are already two feet into a new world and are ready to innovate the future of hospitality.
Frank Van Der Post is a distinguished hotelier who is now a part of the telecommunications sector. He recently said, “The adaptability and flexibility is very high and I think hospitality people look at things differently, they move around and know that there is a different way of doing things, not just one way.”
Let us brace ourselves for that new normal!